is a big company we have got to lead on privacy. we have a responsibility, all of us, not just a socially respect the user but to build the technology that will protect the anonymity, the privacy and the security of what i say, who i say it tooto, where i go, what is important to me. given the recent hearing on phone tracking and given the fact that, if you happen to look at a web site and all of a sudden target the ads started popping up no matter where you go. there is a lot of concern out there about being tracked. does microsoft have the technology and do you aggregate your -- information that the information that you collect from people or can you identify individuals? >> guest: on the phone for instance, there has to be an express action by the consumer to say that you want to know, you want to make your location known. so now that is not, that is not known and not aggregated. every application, every can counter you can either turn it off completely or every action, every encounter you have to expressly say guess you want you